when i first blog about james blunt (actually i just paste the lyrics of you're beautiful, hehe...), he was not as well-known as he is today.....
here's the reason why i think he is so damn popular now.....
he's an ex-army officer with the gift of writing beautiful melodies with insightful lyrics and sings them using his beautiful voice......
ex-army officer = strong
songwriter/ singer= sensitive
thus;
strong

+
sensitive
+
shirtless appearance in music video
+
a bit of a dishevelled hairdo to indicate some bad boy image

= a complete chick* magnet !

*chick here does not imply the same species that swoon over somebody like, say, paul walker